by Jessie Parker | Sep 21, 2022 | Content Creation, Mums In Business, Small Business
If you’re already an Instagram user, then it’s pretty likely (like, 100% certain) you’re all across the concept of using gif stickers on the ‘gram. GIFs are those eye-catching, moving stickers that you see sprinkled through all of your fave Insta stories. They add...
by Jessie Parker | Aug 24, 2022 | Content Creation, Mums In Business, Small Business
Have you ever stopped to think about your relationship with social media as a business owner? We spend hours scrolling, engaging, liking, commenting and then spend another 4 freaking hours making a 15 second reel (!). And for what result? Instagram sees our efforts...
by Jessie Parker | Aug 15, 2022 | Content Creation, Mums In Business
If you’re looking for ways to grow your business without social media, there’s a good chance you’ve heard of the book Stolen Focus by Johann Hari. If not – pop it on your reading list pronto! Without totally giving away all the goodness that’s inside, the...
by Jessie Parker | Jun 23, 2022 | Content Creation, Mums In Business, Small Business
As you may already know, my first venture into small business was with a clothing label, Borne Too. There were a lot of hard lessons in this business. Anyone who has had a product based business (especially clothing) would know, it can be a capital-heavy business to...
by Jessie Parker | Apr 19, 2022 | Content Creation, Mums In Business, Small Business
Don’t let the bells and whistles of modern technology like social media, deter you from the power that comes with word-of-mouth matketing for small business. Perhaps one of the oldest forms of marketing, word-of-mouth is also incredibly potent, with a good...
by Jessie Parker | Apr 12, 2022 | Content Creation, Mums In Business, Small Business
If you’re looking to save time (and the chief complaint I hear from mums in business is that they don’t have enough time) in your small business marketing, then content repurposing is a great way to do it. By taking a bigger, hero piece of content and...
