by Jessie Parker | Apr 30, 2023 | Content Creation, Small Business
The rise and rise of podcasting Podcasting is the wireless of the new millennia. ‘Back in the day’ the radio was the family entertainment hub. These days, we’ve swapped out the family ‘wireless’ for wireless earphones. Listeners now hang out for the latest episode...
by Jessie Parker | Mar 31, 2023 | Content Creation, Small Business
When I first ventured into entrepreneurship, I didn’t know the difference between a business and a brand. I thought they were the same thing, when in fact, they are two very different concepts. Business is the tangible aspects. Things like the name of your company...
by Jessie Parker | Jan 29, 2023 | Content Creation, Mums In Business, Small Business
I feel like there’s a lot of data and information available explaining just how beneficial it is to grow your email list for your business. With a return-of-investment (ROI) of $36 for every $1 spent, email is a cost-effective way especially for solopreneurs to...
by Jessie Parker | Sep 21, 2022 | Content Creation, Mums In Business, Small Business
If you’re already an Instagram user, then it’s pretty likely (like, 100% certain) you’re all across the concept of using gif stickers on the ‘gram. GIFs are those eye-catching, moving stickers that you see sprinkled through all of your fave Insta stories. They add...
by Jessie Parker | Aug 24, 2022 | Content Creation, Mums In Business, Small Business
Have you ever stopped to think about your relationship with social media as a business owner? We spend hours scrolling, engaging, liking, commenting and then spend another 4 freaking hours making a 15 second reel (!). And for what result? Instagram sees our efforts...
by Jessie Parker | Aug 15, 2022 | Content Creation, Mums In Business
If you’re looking for ways to grow your business without social media, there’s a good chance you’ve heard of the book Stolen Focus by Johann Hari. If not – pop it on your reading list pronto! Without totally giving away all the goodness that’s inside,...
