CONTENT STRATEGY | MUM LIFE | FIFO
Hi, I’m Jessie
Mum of three, FIFO wife, small business owner and self- confessed content nerd.
Through my 1:1 strategy sessions and unique, in-person events I’’ll help you ditch doom-scrolling on socials and master impactful marketing for your business that *actually* drives growth and sales.
Stop spending your days connected to your phone, and start feeling more connected to yourself, others and the world around you.
STARTED AT THE BEGINNING, NOW WE HERE
The Journey to content queendom
My first venture into the small biz world came with the launch of a maternity clothing line, Borne Too, in 2016. Prior to dipping my toe into the entrepreneurial world, I had little (aka zero) experience in business. As a registered nurse, I didn’t even have a remotely business-oriented background. I was starting from scratch. And without the budget to outsource, I learned how to do ALL. THE. THINGS. Myself. Things like – building my own WordPress website, search engine optimisation (SEO), email list building, hosting events, pop-up stalls and social media marketing.
Honestly, this wasn’t the easiest way to do things, in fact I spent a lot of time in a perpetual state of existential crisis wondering WTF I’d gotten myself into… BUT it taught me a forkload about what works and what doesn’t when it comes to bootstrapping a business. I made plenty of mistakes (some expensive, some not so much) but I also saw some major wins too. I became obsessed (in a good way) with marketing – especially for other small businesses without big (or any) budget to spend. I totally fell in love with organic content strategy and decided to pivot my business away from the clothing line and over to content creation, including illustration.
What I noticed about many other small businesses on the DIY marketing train, was how everyone seemed to focus solely on social media marketing (myself included). The thing about relying on socials for your marketing though, is that it requires a buttload of effort to see results. You see, you gotta commit to pleasing the algorithms. You must like, comment, engage, post (at exactly the right time) and spend hours recording video content like stories and reels to see any kind of traction on the platforms. Then rinse and repeat X infinity.
Throw a few kids into the mix – juggling a business, especially when your husband works away like mine does, is freakin’ hard.
There’s already a bazillion things on your to-do list. The last thing us mummas (or anyone, really) need is to be stuck in an Instagram vortex for upwards of 3 hours a day, hustling for a lil’ algorithm love. When I ask mums why they’re in business, one of the consistent, top-3 responses is so they can be more available for their children. And here we all are, with our kids, but not being truly present because we’re glued to our damn phones.
I’ve learned that there are many powerful ways to market your business outside of social media.
After pivoting to content creation, I used the things I’d learned about SEO to help tweak my website and I started blogging consistently. Within 2 years I was fully booked thanks to website enquiries owing to the increased traffic my site was seeing.
Later, I launched networking events for Perth women called Honest Biz Brunches. These in-person events are an opportunity to have refreshingly unfiltered conversations with like-minded women, about life and business. Each time they sell out within hours, almost always through email marketing alone.
The genuine relationships I’ve made through networking combined with the results I’ve seen using email, SEO, blogging and podcasting are a testament to just how potent marketing channels other than socials can be.
Email marketing, blogging, SEO and networking are just as (if not more) powerful in helping you build relationships and make sales.
It’s so important for businesses to diversify their content strategy not only because of the exponential way it will grow your business but because it gives us back more of our most precious commodity – time. More time with the people we love, more time to fill our cup and more time to seek out new opportunities and adventures.
If you’re feeling the pull away from spending your days shaking your booty on TikTok or doom scrolling Instagram, you’re in the right place and I’m so glad you’re here.
READY TO CREATE EPIC CONTENT (MINUS THE OVERWHELM)?
Look, I know you have better things to do than go ’round and ’round in circles with your content plan. I’m here to help you create ultra-shareable content that serves your customers and makes effortless sales for your biz. Let’s do this!