Perth Creator + Small Biz Community
Hi, I’m Jessie…
A mum of three (or 4 if you include a very spoilt doggo), Registered Nurse, FIFO wife and small business owner based in Perth, Western Australia.
I’m an illustrator and designer who’s passionate about creativity and building a supportive community.
Whether it’s through art, mindfulness projects, or bringing people together through my Honest Biz Events, I love creating spaces that inspire connection and joy.
Cup-filling connection IRL
I’ve never been one for endless social media scrolling—it leaves me feeling isolated and disconnected from what really matters.
What I thrive on are face-to-face, honest conversations that foster real connections, in real life.
This is why I created my Honest Biz Brunch events in Perth.
I wanted a space for women in business to come together, share a meal, and have unfiltered conversations about the messy middle of running a business and juggling all the things.
It’s not about perfection; it’s about showing up, supporting each other, and finding community in the shared challenges and victories.
From Social Media Burnout to SEO Breakthrough…
Trying to keep up with social media algorithms—the endless cycle of like, comment, engage (and let’s not forget reels!)—left me feeling drained, confused, and battling a serious case of comparisonitis.
At my Honest Biz events, I hear business owners share their frustration with the grip social media has on their lives and businesses.
They feel overwhelmed by the constant demands of creating content, only to see it reach a fraction of their audience.
The time, energy, and effort poured into chasing algorithms leave many feeling stuck, discouraged, and questioning why they bother at all!
I knew there had to be a better way.
These conversation fuelled my desire to really lean into my knowledge of Search Engine Optimisation (SEO) and blogging, which became a total game-changer for my business.
By focusing on creating valuable content, I found a way to drive traffic to my website and consequently grow my email list—all without needing to keep my phone glued to my hand.
It’s been a freeing and fulfilling way to connect with my audience and make an income while staying true to my values.
Creating, Connecting, and Thriving—Without the Scroll
Focusing on my website content has completely transformed how I run my business.
By doubling down on my website SEO and blogging, I’ve been able to grow my email list, sell out my monthly networking events, and make space for the mindful creativity I love like my free printable colouring pages.
It’s a more balanced, intentional way to connect with my audience—one that doesn’t rely on the constant hustle of social media.
Instead of feeling drained, I feel energised, knowing I’m building something meaningful and sustainable.
FREE 5 Page Guide
21 Creative Ways To Grow Your Business
(Without Relying On Social Media)
