small business content creation
Custom gif stickers made especially for your brand
Boost your small business messaging and make your brand standout with your own custom static and animated GIF stickers to use across your social media and marketing content.
What even is a GIF?
A GIF (jury’s out on whether it’s pronounced G-IF or J-IF) is a versatile image file type first created in the 1980’s.
GIFs are most often used online as short video clips, especially in memes and as stickers on social media stories and posts.
The beauty of GIF’s is that they can be used in places that require static images instead of needing video files. In a nutshell – they are an old school frame-by-frame animation.
Imagine GIF’s like a ‘flip book’ – when you quickly move through the images to create an animation.
Custom Stickers a.k.a Instagram GIF stickers
Instagram gifs are the animated stickers (often with a transparent background) that you can search in the GIF tab when you’re creating content across social media platforms – like in an Instagram story or reels.
The Instagram GIF search uses the GIPHY.COM database. For your own stickers to be searchable on Insta, you need to apply for a GIPHY brand channel. It’s important to note that the approval process for GIPHY brand channel requires you to have a domain email address. e.g. @yourbusinessname
And if this is all feeling a little overwhelming, don’t worry – I take care of this for you!
GIF’s: A Little Boost For Your Small Business Branding
There are so many fun ways to use gifs to amplify brand messaging and reach, especially for small businesses.
GIF stickers are creative assets that add a bit of oomph and wow-factor to your content – boosting brand recognition.
Whether it’s for your social media accounts, at live events or in other online resources – there’s a gif for everything!
Straight-to-the-point messaging
The colours, style and movement of GIFs help to convey your brand personality easily & effectively.
Help your Content Stand out
The digital landscape means consumer attention spans are shorter than ever – an attention-grabbing GIF helps to reduce mindless scrolling and encourage engagement with your content.
Build Brand Recognition
By staying consistent with your brand style and using things like your logo, brand colours, fonts and images you’re helping to build solid foundations for your brand image.
Increase Engagement and Conversions
Having a solid call to action (CTA) in your content is a powerful way to improve engagement and generate more leads.
An animated sticker is a delightful way to encourage action-taking in your content. Think GIF stickers like: ‘click here’ ‘tap for more’, ‘tap here’ etc. which are useful in reminding your audience to take the next step.
Community Interaction
A suite of fun GIFs are an easy way for your community to interact with your brand. Eye-catching GIFs are a great conversation starter – encouraging users to tag, comment, like and slide into your DM’s.
Grow your audience
As well as building brand recognition, a cheeky GIF sparks curiosity and increases the chances of other people popping over and clicking ‘follow’ on your account.
GIFs created for @raywhitekeeversgroup
Ways to Use animated GIFs in Your Marketing Content
Stickers for Instagram Stories + Reels
Jazz up your Instagram stories with on-brand GIF stickers to compliment your brand and get your audiences attention.
Social Media Videos
With a shift towards video content on social media channels, GIFs are an easy way to turn a static post into video content (especially if you don’t like showing your face on camera).
Website Content
Have your own eye-catching GIFS dotted around your website for a fun user experience.
email marketing
Create attention-grabbing email marketing campaigns by adding a cute custom GIF or two to email templates.
PRICING + PACKAGE INFO
Custom GIF Package
$499
$399
Relaunch Special!
Discount Applied at checkout
One Time Payment
Elevate your online presence with vibrant, on-brand and engaging visuals
6 Unique GIF Illustrations, Videos & Graphics
Tailored specifically to your brand with unique illustrations, words, or videos that incorporate your brand colors to strengthen your branding and create excitement online
GIPHY.COM account setup and brand channel application
We also handle the setup of your GIPHY.COM account and brand channel application, making your GIFs searchable and accessible on Instagram.
All GIF image files to save and repurpose.
You’ll receive all your GIF files to keep for future use across your website, emails, and social media.
Good GIFs guarantee
Enjoy up to four revisions to ensure you’re delighted with the final results..
GIFs created for @epic_installs_
Hi, I’m Jessie
Eternal creative, self-confessed content nerd and FIFO mum.
My small business journey saw me pivot into illustration after first launching clothing line, Borne Too in 2016.
With a background in graphite portraits, I quickly became obsessed with the convenience and versatility of the digital illustration world.
I love the fusion of marketing strategy and creativity in small business content creation – a space that feels magic and made for me.
And I especially love designing custom GIFs because they’re a fun way to explore visual and brand messaging alongside illustration and design – win/win!
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