This episode marks the return of the What I Know About Motherhood and Small Business Podcast!
Marketing Strategies For Small Businesses Owners
Marketing is at the heart of every small business. Getting your first customers can feel scary and exhilarating, all at once.
It can feel particularly overwhelming when you are a one-woman-show and are trying to bootstrap your business costs while somehow organically building your customer base. If you resonate with this, take heart in knowing that so many businesses start in the exact position as you and go on to become profitable and successful businesses.
Sometimes it just takes a little learning, trial and error and most of all – some guts to take imperfect action towards your goals.
In this podcast episode, I interview marketing specialist and fellow Perth mum, Vanessa Geraghty for her go-to strategies and advice that she offers her clients. She also very generously shares the exact strategy she used to gain her first clients when she started her business, along with what her strategy looks like now.
Read more about Vanessa, below.
About Small Business Marketing Guru – Vanessa Geraghty.
Vanessa Geraghty, or V, as she is affectionately known, is a Digital Marketing Strategist and Marketing Consultant and is originally from Dublin, in Ireland. She moved to Perth in 2009, and She launched Vivacity Marketing in July 2017 in Perth, after being made redundant from her corporate marketing job.
Vivacity is a boutique digital marketing agency and consultancy, which specialises in helping small businesses master their marketing, no matter where they are in their business journey.
V is fast becoming the go-to for businesses in professional services, health, beauty and ecommerce industries.
Vanessa helps her marketing clients with:
- Marketing strategy and planning
- Web design and copy
- Digital marketing: SEO, Google Ads and Facebook Ads.
She also runs an 8-week online course, Marketing School – tailored to small business owners.
Passionate about giving back in business – through Vivacity, Vanessa supports the Underground Collaborative and donates a percentage of her profits every single month to this social enterprise, to help the homeless get off the streets and into work and permanent accommodation.
Drawing on more than 20+ years marketing experience working for global brands such as Coca-Cola, Nestle, Cadbury and BP, Vanessa also has sales experience at GE Finance, Independent Distillers, and the Western Force. She has worked for local Australian brands Mortgage Choice, and the Australian Institute of Fitness. And through her business she has worked with nearly 200 small businesses to date.
In 2020 Vanessa was announced as one of the Top 50 Small Business Leaders in Australia, by Inside Small Business.
Vivacity marketing has gone from a zero to a six-figure global business twice now! The first time was when Vanessa launched her business in 2017, and the second time was in March 2020 when Covid hit. In the same week all of her marketing agency clients cancelled their marketing as we headed into lockdown, her ex-husband moved out and she was thrown into single motherhood with no family in Perth.
Not only does Vanessa have global experience- with clients in Australia, Singapore and Ireland, she is resilient AF and knows what it takes to market a business and rebuild it.
In this episode of The What I Know About Motherhood and Business Podcast you’ll learn:
- How Vanessa first started in her marketing career.
- Tips to overcoming imposter syndrome (including trauma/mindset work coach Holly Loxton).
- The strategies she used to score her first marketing clients and why blogging paid off.
- How to use Linked In effectively for your business.
- Her top 3 marketing channels that she currently uses.